‘There’s the right tool for every job’

I remember as a boy, spending time in my dad’s old workshop.

He used to work as an apperentice in the mining industry, like his dad and his grandfather.  His apprenticeship was in engineering.  Like most engineers, he’d made some of his own tools.  I remember him telling me how the course tutor had told him that there was no better way of understanding the intricacies of the work to be done than to make the very tools that would go on to do the job.

I still have some of his tools.  they are still as strong as they day they were made (some time in the early 1950’s).

When I was thinking about what to write today, I remembered this story because this blog post is about understanding the Social Media ‘tools’ and how you can best leverage each one of them individually. My dad’s advice is still relevant too.  It really is only as understand the form and function of  ‘Social Media’ that we can then use them as tools to maximum effect.

Read the Manual…

At the heart of this post then is this piece of advice:  If you want Social Media to work for you then you are going to have to invest time to understand what it does and how it works.  Of course, you can pay people to do this for you and skip this step but if you’re the one who’s going to be ‘hands on’ with the toolkit then success will come out of vision and the practical use of these various platforms.  Rather fittingly, there’s also an element of you ‘building’ these digital tools too, just like my dad did (albeit out of steel and iron).

So my advice is do some research, work out what’s going to work best and get ‘Googling’… (apologies in advice, some of what you will read may be absolute drivel but you’ll soon get past it with a couple more searches).

I don’t want to finish this post without sharing a few of the tips that I’ve amassed along the way, I hope they are of use.

  1. Don’t merely see social media as a ‘message board’ Unleash your creativity and you will find your content becomes more engaging and you’ll get a better response from it.
  2. Video plat forms like Facebook Live, Periscope and YouTube offer you something very special.  Live video content is now more vital than ever for your product or cause.
  3. Live video is a real growth area, recognise it’s potential (YouTube have, they’ve now launched their own live streaming service).
  4. Don’t let this opportunity pass you by.  Embrace live content, showcase your product or cause by allowing people to watch it and you as you grow!

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